1 – Clarity – You can explain what your company does. This is particularly useful if your company does something new or unusual. We found this particularly pertinent at Cloud Edits. We are currently making a video for our front page as our customers are far more likely to watch the lovely Wendy Hurrell explain what the company does rather than try to figure it out from the text.
2 – Instructional how to video – If your company sells a product, a video can serve as a really useful instructional manual. Showing your customers how something works on a video will make it seem much more simple than reading instructions. Like this video for unfolding a bugaboo:
http://www.youtube.com/watch?v=-1F4u37rDxI
The first 40 seconds is probably the equivalent of about 10 minutes pouring over an instruction manual. By the way, it’s had more than half a million hits on YouTube.
3 – Increase the “average time on site” – Watching video is a passive activity.
A viewer will be more inclined to sit back and take in the information and less likely to click away from your website.
4 – Mix It Up – It’s good to have a variety of material on your website. Integrated into the design of the website it can catch attention at crucial points of navigation.
5 – It’s expected – Viewing video online is now the norm and is increasing “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth”[1]. With advances in technology pushing to make higher resolution video available at lower bandwidths, viewing video online will quickly become the norm.
6 – Cross-platform promotion – A video can be promoted on a variety of social media sites to attract visitors to your website: Facebook, Vimeo, Google+ YouTube. They are easy to share and in fact 1 in 2 viewers of online video regularly share[2]
7 – Personality – Well designed websites reflect the personality of a company and video can illustrate this. You might be offering a product or service that others already deliver. Your personality can set you apart from the competition.
8 – Improve your Rankings – Video content can increase your chances of rising up the search engine rankings. You can add a site map that will help Google find it. Here’s a guide on how to do that:
https://support.google.com/webmasters/answer/80472?hl=en
If you choose to have your video edited by Cloud Edits, we can arrange all this for you.
9 – Entertainment value
Video is personal and engages people on a visceral level. It is an old, familiar friend that people love.
10 – Your competitors have one – so get going! If you’d like help producing / shooting or of course editing your video get in touch with us at info@cloudedits.com. Keep visiting us at www.cloudedits.com to get a progress report on how we’re getting on and to view the finished product.
[1] Source YouTube statistics https://www.youtube.com/yt/press/en-GB/statistics.html
[2] Comscore: A New Era for Online VideoMarc Gosschalk November 2011
