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“If you don’t get into the Cloud or learn it you will not survive”

Having declared back in January “If you look back at history we had three disruptive technologies; the steam engine, electricity and then computers.

The fourth disruptive power will be the Cloud.

If you don’t get into the Cloud or learn it you will not survive.” Elie Abou Atme, of Equinix must have been anticipating IBC 2015

 

With the total number of visitors beating last years record, this year’s IBC was a very popular conference. The cloud was a very hot topic and was being discussed with excitement rather than the fear and confusion that often goes with the territory.

 

Every year, new business models with fresh ideas about utilising the cloud, expand the horizons.  As new cloud providers emerge, the competition hots up and

the services and benefits to the broadcasting industry become more targeted and useful.

 

It could be said that Forscene was one of TV’s first cloud services. After all, the Forscene box was just a server, but was limited by the fact that if you didn’t have one, you couldn’t join in. Not anymore. Excitingly, this industry favourite launched Go Boxless. All the joy of Forscene (with some added extras), without the need for any hardware. Using Microsoft Azure,

Forscene is now in the cloud.

 

Of course Adobe had an announcement or two.

Adobe Creative Cloud now supports Ultra HD.

They were keen to show off some of the heavyweight customers taking advantage of Creative Cloud. 20th Century Fox who are making the film Deadpool and Paramount Pictures making Staten Island Summer.

The growing popularity of Premier professionally is undeniable as customers favour the flexibility and interconnected Creative Cloud software on demand and the vast array incredibly user friendly toys / tools.

 

Manchester post-production power-house

Dock 10 were shortlisted and highly commended for an Innovation Award for the implementation of Field Dock.

Enabling teams connected to their network to work remotely. As workflows such as this become more popular, customers are realising the benefits of using remote editing, to maximise time in the field and to work with teams across the globe.

 

Cisco launched Cisco Infinite enabling broadcasters to use the cloud to provide video for their customers. The scalable cost of the service is becoming more familiar to customers and is a popular way for cloud services to be charged.

From archiving to post-production, the cloud really does offer a huge range of flexibility, enabling new workflow models paving the way for a more mobile and innovative industry.

It’s an exciting time to be innovative.

 

Tweet us to share your favourite IBC moments and tell us which conference is next up in your diary.

 

 

 

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